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Design Process
The project's main purpose is to find a new market for illy coffee. After research and data analysis, I found that the real growth is coming from China. China's coffee consumption is growing by 15 percent every year. Because of this, Asia's market can not be ignored. That's why I redesigned the coffee cup for illy.
Brand Vision
Market Analysis
Product Opportunity
China's coffee consumption is growing by 15 percent ever year.
Concept Idea
Design ideas come from Asia's plants, traditional royal utensils and traditional patterns.
3D model
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