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In this project, I needed to find another market opportunity for Black and Decker, which is the most dominant brand in hardware areas. After doing research, I found that bike maintenance has strong connections with home repair tools.They both require manpower, but also the necessary products.That‘s why I decided to do the bike pump for Black and Decker.
Design Process
Brand Vision
Market Analysis
Product Opportunity
Riding bicycle has become on of first choices for people who wish to exercise and connect with nature. Due to this, the bicycle market is very competitive.
Concept Idea
3D model
Estimated the size of the U.S. bicycle market from 2002 to 2013 (in)
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