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“ Taking the Time to Create Timelessness ”
Ray-Ban is an avant-garde and historical sunglasses brand. After my research, I found that strong style gives Ray-Ban lots of opportunities, such as associating with rock music, sunscreen, optical and women's fashion product. In the end, I chose women's fashion products. I want to design a strong-style powder case for women with strong personalities.
Design Process
Brand Vision
Market Analysis
Product Opportunity
The cosmetic market is very competitive market. Most brands are elegant and feminine, such as Dior and Lancome. The other brands, such as M.A.C and Maybelline, and trendy element to attract younger group.
However, there is a potential market for cool stylish females with strong personalities. Ray-Ban's brand vision is in line with this potential market. It will not only attract a new group but its recognizable style will open up a new cosmetic market.
Concept Idea
I started to define different powder cases with different ideas, such as optical effect, different ways of opening.
3D model
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